Blog entries tagged Marketing

3 Reasons Why Product Management Can Fail

Paul Walsh — Mon, 17 May 2010 23:51:58 +0100

Tomorrow (Tue, May 18) there's an excellent chance to hear one of the best bloggers and practitioners on the topic of Product Management - Steve Johnson of Pragmatic Marketing is giving a talk to the Cambridge Product Management Group.

The Pragmatic Marketing Framework is a design classic, and mandatory reading for anyone in the field.

Much of my work has been in a Product Manager role even though I didn't always have that title at the time. In the high-tech and semicond...

What is Product Management?

Paul Walsh — Sun, 01 Nov 2009 20:05:27 +0100

The Cambridge Product Management Network had a useful get-together this week to debate the question: what is product management? It was a fascinating source of insights as to how things are done elsewhere. There was a range of job titles present and roles from "we have many PMs" to "I wear many hats, PM is just one role". There wasn't a consensus that the group had answered its own question, but along the way we covered the key elements. I suppose we could have referred to Wikipedia for an an...

CMS Vendor Meme

Paul Walsh — Sat, 09 May 2009 07:00:00 +0100

A month or so back one of the CMS vendors (Day Software AG) posted a blog entry in which they invited (as in the game of ‘Tag') a number of other CMS vendors to rate themselves on a 15-item checklist. They had some reactions from the tagged vendors, and other vendors thought it was interesting and responded anyway.

Most bloggers who responded did so in a frank and open manner, which is refreshing. Even the instigators of the checklist didn't pick questions that would yield them a perfec...