The role of the Product Manager in a typical high-tech company includes:
Many high tech companies 'achieve through others' in bringing end-user products to market.
Companies who make it significantly easier for their technology to be designed-in to an end-user product will shorten their time-to-revenue and take an increasing market share; and companies who succeed in gaining design wins will stay designed-in for 80% of the time.
A Product Manager who invests time creating a CogniDox category for their product and manages all contributors' inputs through CogniDox will benefit from disciplined processes in planning and execution of product development. Program schedules will benefit from the multi site team integration and more efficient reviews that it brings. Because of the tight integration with R&D part of product development – software release and technical writing tools, for example – there will be fewer last-minute panics in defining what actually gets released.