Optimising Quality Management with a Graphical QMS

When gaining ISO 9001 certification is your goal, it’s tempting to treat it as a box-ticking exercise—doing the minimum to pass the audit. But aiming low misses the opportunity to make meaningful improvements to how your business operates every day.

In fact, the real value of a Quality Management System (QMS) lies in its ability to bring clarity, structure, and consistency to your processes—helping your team work smarter and deliver better outcomes for your customers.

And that’s where a graphical QMS (gQMS) can really shine.

ISO 9001:2015 and the Shift to ‘Documented Information'

With the transition from ISO 9001:2008 to ISO 9001:2015, the standard dropped its explicit requirement for six documented procedures. Instead, it introduced a more flexible requirement for maintaining “documented information.”

But this flexibility isn’t a green light to do less.

In fact, most businesses pursuing certification will still need to document many procedures to operate effectively and meet compliance requirements.

So if you're investing time, effort, and resources into a QMS, why stop at the bare minimum?

Somehow this urge to do just the minimum seems to miss the point completely. If a company is pursuing a quality certification, then the majority of costs are going to be on internal staffing, external advisors, and the audit process. Not to mention the hidden costs of any change management. Skimping on the number of procedures that are analyzed and documented is going to save maybe 2-3% on the overall cost. It may even turn out to be a false economy if it makes the audit process more protracted or uncertain.

It certainly has a lost opportunity cost. The reality is that many workplace processes are random and disorganized, and this is the chance to remedy that.

The Quality Management System (QMS) and its processes, documentation, and records offers the best chance to create understanding about how the company works. It's a chance to look at the way things are done and improve them where necessary. It's a chance for staff to go from "I have no idea what to do next" to "It's easy, just follow the steps".

One element in ISO/DIS 9001:2015 that is worth closer examination is Annex B (Informative) - Quality management principles. It's an update by the technical committee (TC176) of the 8 principles defined in ISO 9000:2005, Quality management systems - Fundamentals and vocabulary. These are the principles on which the quality management system standards of the ISO 9000 series are based. One outcome of the update is that there are now only 7 principles.

These principles can help us in determining what is important in a QMS.

The 7 Quality Management Principles (QMPs)

Outlined in Annex B of ISO 9001:2015, these principles form the foundation of any effective QMS:

• QMP 1 - Customer Focus
• QMP 2 - Leadership
• QMP 3 - Engagement of People
• QMP 4 - Process Approach
• QMP 5 - Improvement
• QMP 6 - Evidence-based Decision Making
• QMP 7 - Relationship Management

It could be further argued that these principles illustrate why a graphical QMS is superior to the alternatives. In particular, 5 of these principles can justify that claim.

Let’s look at how a gQMS helps reinforce the first 5:

QMP 4 - Process Approach

This is an amalgamation of two original principles - the Process Approach and the System Approach to Management. The rationale behind the principle is that the best way for an organization to optimize its performance is by understanding and managing its activities as interrelated processes. The priority is to analyze how work gets done in the organization. The gQMS puts processes and procedures at the centre of its approach, and so is very in-line with this principle. The use of hyperlinks between processes is a natural way to understand and navigate inter-process relationships.

QMP 5 - Improvement

Formerly known as continual improvement, the rationale behind this principle is that there is always room for improvement and changes in internal and external conditions make it necessary to be responsive to change. In the gQMS, processes are continually reviewed, improved and re-approved for use. It can enable a Lean and Agile approach to processes - looking for ways to minimize overhead / waste and to streamline or automate processes where possible. It is the epitome of continual improvement.

QMP 3 - Engagement of People

The rationale behind this principle it is important to involve all people at all levels and to respect their contribution. They are the ones most competent in the processes, and it is important that they can capture their knowledge of how things work without any need to learn complex new tools, modelling techniques, or notations. Therefore, gQMS documents should be contributed by anybody in the organization, and created using familiar tools.

QMP 2 - Leadership

The rationale behind this principle is that a unity of purpose and direction in the organization is established by leaders at all levels creating the conditions for achieving the quality objectives of the organization. One way of proving that might be to sanction and build an expensive Intranet project. However, a gQMS shows management commitment without the significant cost of such a web project. It's well within the means of a company of any size.

QMP 1 - Customer Focus

The rationale behind this principle is that the primary focus of quality management is to meet customer requirements and to strive to exceed customer expectations. Whenever there is a debate about which processes should take priority for analysis, customer-centricity is the decider. A gQMS links the organization's quality objectives to customer needs and expectations. Looking at customer interactions as interrelated processes maximizes the opportunities to spot weaknesses and opportunities for improvement. When these are found, it should require a change to just that affected process and not the entire gQMS.

Bonus: What About the Other Two?

It’s fair to say that a gQMS supports:

• QMP 6 – Evidence-Based Decision Making, through clearer traceability and reporting
• QMP 7 – Relationship Management, by enabling transparent workflows with internal and external partners

But the strongest alignment lies with the first five principles—making the case for a gQMS compelling.

Conclusion: Why Visualisation Matters

A graphical QMS isn’t just a nicer way to display processes—it’s a smarter way to:

• Build clarity
• Improve engagement
• Drive consistent, auditable outcomes
• And meet the spirit (not just the letter) of ISO 9001

In short, a gQMS transforms your quality strategy from a passive repository to an active tool for performance, alignment, and continuous improvement.